The stock of comScore, Inc. (NASDAQ:SCOR) is now priced at $3.28 and the shares are 0.01 points up or 0.31% higher compared to its previous closing price of $3.27. The stock had 106109 contracts set over the past session. SCOR shares’ daily volume is compared to its average trading volume at 399531 shares. However, it has a float of 58.07 million and although its performance was 14.69% over the week, it’s one to watch. Analysts have given the SCOR stock a yearly average price target of $5.3 per share. It means the stock’s upside potential is 61.59% with the SCOR share price recently placing at $3.17 to $3.31. However, some brokerage firms have priced the stock below the average, including one that has called $3.5.

The shorts are climbing into the comScore, Inc. stock, with the latest data on short interest released on June 30, 2020, showing that short interest numbers in the SCOR shares have risen. Short interest in the stock represents just 6.95% of its float, but the volume has raised by 409130. The volume of shorted shares rised to 4.035 million from 3.626 million shares over the last two weeks. The average intraday trading volume has been 283893 shares, which means that days to cover moved to roughly 14.213485.

In the last trading session, comScore, Inc. (NASDAQ:SCOR) raised by $0.42 over the week and lost -$0.07 on its 20-day. The stock’s high in the recent session is lower when compared to its 52-week high of $5.51. The stock recorded its established 52-week high on 01/22/20.

Since 08/16/19, the stock has traded to a low of $1.43 at 129.37%, an encouraging piece of data likely to interest most investors out to exploit the stock’s recent surge. The stock has a beta allocation of 0.93. Being above 1 means that the stock’s volatility is higher than the market and traders are keenly watching it.

Looking at current readings, comScore, Inc.’s two-week RSI is 55.02. This suggests that the stock is neutral at the moment and that SCOR shares’ price movement remains stable. The stochastic readings are equally revealing at 70.4% meaning the SCOR share price is currently in oversold territory.

The technical chart shows that the SCOR stock will likely settle at between $3.34 and $3.39 per share. However, if the stock dips below $3.2, then its market would become much weaker. Any downside could see the stock price sliding to levels as low as $3.11.

Currently, the stock is trading in the green of MACD, with a reading of 0.23. Investors always pay attention to any move above or below the zero-line, mainly because the indicator points to the position of the stock’s short-term average relative to its long-term measure. A MACD -a reading above the zero line means that the short-term is above the long-term average. This scenario implies that there is an upward momentum. The opposite is true when the MACD falls below the zero-line.

Analysts at Aegis Capital though raised target price of SCOR stock from $7 to $8 but maintained Buy recommendation in their February 28 review. Needham analysts see the stock as a Buy, but they also dropped the share’s target price from $28 to $15 in a flash note released to investors on May 10. Aegis Capital analysts see the stock as Buy. Nonetheless, the analysts revised the share prices down on April 02, placing it at $25 from $30.

The average rating for the SCOR equity is 2.6 and is currently gathering a bullish momentum. Of 5 analysts tracking comScore, Inc. polled by Reuters, 3 rated SCOR as a hold. The remaining 2 analysts were split evenly. However, the split wasn’t equal as a majority (2) rated it as a buy or strong buy. 0 analyst advised investors against buying the stock or to sell if they own any of the stock.

Zacks Consensus Estimate forecasts that the current-quarter revenues for comScore, Inc. (NASDAQ:SCOR) will decrease by about -99.9%, which will see them reach $90.35 million. The company’s full-year revenues are, however, expected to diminish by about -4.7%, down from $388.64 million to $370.37 million. SCOR’s expected adjusted earnings should drop almost -94.36% to end up at -$0.26 per share, while for the fiscal year, analysts project the company’s earnings to drop by about -83.68% to record -$0.87/share.

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