The stock of 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) is now priced at $32.07 and the shares are 2.14 points up or 7.15% higher compared to its previous closing price of $29.93. The stock had 1.368 million contracts set over the past session. FLWS shares’ daily volume is compared to its average trading volume at 0.728 million shares. However, it has a float of 25.96 million and although its performance was 6.83% over the week, it’s one to watch. Analysts have given the FLWS stock a yearly average price target of $30.71 per share. It means the stock’s downside potential is -4.24% with the FLWS share price recently placing at $29.38 to $32.36. However, some brokerage firms have priced the stock below the average, including one that has called $33.

The shorts are running away from the 1-800-FLOWERS.COM, Inc. stock, with the latest data on short interest released on August 14, 2020, showing that short interest numbers in the FLWS shares have declined. Short interest in the stock represents just 20.86% of its float, but the volume has dropped by -184998. The volume of shorted shares dropped to 5.414 million from 5.599 million shares over the last two weeks. The average intraday trading volume has been 525831 shares, which means that days to cover moved to roughly 10.295536.

In the last trading session, 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) raised by $2.05 over the week and gained $2.35 on its 20-day. The stock’s high in the recent session is lower when compared to its 52-week high of $32.36. The stock recorded its established 52-week high on 09/01/20.

Since 03/18/20, the stock has traded to a low of $11.15 at 187.62%, an encouraging piece of data likely to interest most investors out to exploit the stock’s recent surge. The stock has a beta allocation of 1.53. Being above 1 means that the stock’s volatility is higher than the market and traders are keenly watching it.

Looking at current readings, 1-800-FLOWERS.COM, Inc.’s two-week RSI is 69.73. This suggests that the stock is neutral at the moment and that FLWS shares’ price movement remains stable. The stochastic readings are equally revealing at 63.28% meaning the FLWS share price is currently in neutral territory.

The technical chart shows that the FLWS stock will likely settle at between $33.16 and $34.25 per share. However, if the stock dips below $30.18, then its market would become much weaker. Any downside could see the stock price sliding to levels as low as $28.29.

Currently, the stock is trading in the green of MACD, with a reading of 0.38. Investors always pay attention to any move above or below the zero-line, mainly because the indicator points to the position of the stock’s short-term average relative to its long-term measure. A MACD -a reading above the zero line means that the short-term is above the long-term average. This scenario implies that there is an upward momentum. The opposite is true when the MACD falls below the zero-line.

Analysts at DA Davidson raised their recommendation for FLWS from Underperform to Neutral in August 28 review while maintain their target price of $33. DA Davidson analysts downgraded their recommendation of the stock from Neutral to Underperform while keeping its target price at $17 in a flash note released to investors on June 02. The Benchmark Company analysts see the stock as Buy. Nonetheless, the analysts revised the share prices up on May 01, placing it at $23 from $20.

The average rating for the FLWS equity is 2 and is currently gathering a bullish momentum. Of 7 analysts tracking 1-800-FLOWERS.COM, Inc. polled by Reuters, 0 rated FLWS as a hold. The remaining 7 analysts were split evenly. However, the split wasn’t equal as a majority (6) rated it as a buy or strong buy. 1 analyst advised investors against buying the stock or to sell if they own any of the stock.

Elsewhere, the FLWS stock price is 23.67X ahead of its 12-month Consensus earnings per share estimates. The stocks P/S ratio currently stands at 36 below the group’s average of 52.5. 1-800-FLOWERS.COM, Inc. has its P/E ratio at 5.2, which means that the stock is currently trading at a discount relative to the 7.3 industry average.

Zacks Consensus Estimate forecasts that the current-quarter revenues for 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) will decrease by about -99.94%, which will see them reach $256 million. The company’s full-year revenues are, however, expected to increase by about 13.42%, up from $1490 million to $1690 million. FLWS’s expected adjusted earnings should drop almost -41.67% to end up at -$0.14 per share, while for the fiscal year, analysts project the company’s earnings to grow by about 5.26% to record $1/share.