The stock of J.Jill, Inc. (NYSE:JILL) is now priced at $0.54 and the shares are 0.16 points up or 40.44% higher compared to its previous closing price of $0.38. The stock had 97.689 million contracts set over the past session. JILL shares’ daily volume is compared to its average trading volume at 1.574 million shares. However, it has a float of 17.34 million and although its performance was 34.33% over the week, it’s one to watch. It means the stock’s downside potential is -100% with the JILL share price recently placing at $0.5223 to $1.13. However, some brokerage firms have priced the stock below the average, including one that has called $0.64.

The shorts are running away from the J.Jill, Inc. stock, with the latest data on short interest released on July 31, 2020, showing that short interest numbers in the JILL shares have declined. Short interest in the stock represents just 13.51% of its float, but the volume has dropped by 0.

In the last trading session, J.Jill, Inc. (NYSE:JILL) raised by $0.138 over the week and lost -$0.0258 on its 20-day. The stock’s high in the recent session is lower when compared to its 52-week high of $2.58. The stock recorded its established 52-week high on 09/13/19.

Since 04/03/20, the stock has traded to a low of $0.31 at 74.19%, an encouraging piece of data likely to interest most investors out to exploit the stock’s recent surge. The stock has a beta allocation of 1.96. Being above 1 means that the stock’s volatility is higher than the market and traders are keenly watching it.

Looking at current readings, J.Jill, Inc.’s two-week RSI is 54.2. This suggests that the stock is neutral at the moment and that JILL shares’ price movement remains stable. The stochastic readings are equally revealing at 18.47% meaning the JILL share price is currently in overbought territory.

The technical chart shows that the JILL stock will likely settle at between $0.9392 and $1.3385 per share. However, if the stock dips below $0.3315, then its market would become much weaker. Any downside could see the stock price sliding to levels as low as $0.1231.

Currently, the stock is trading in the green of MACD, with a reading of 0.0347. Investors always pay attention to any move above or below the zero-line, mainly because the indicator points to the position of the stock’s short-term average relative to its long-term measure. A MACD -a reading above the zero line means that the short-term is above the long-term average. This scenario implies that there is an upward momentum. The opposite is true when the MACD falls below the zero-line.

Analysts at Jefferies cut their recommendation for JILL from Buy to Hold in December 06 review. Deutsche Bank analysts downgraded their recommendation of the stock from Buy to Hold in a flash note released to investors on May 31. BofA/Merrill seeing the stock struggling downgraded it from Buy to Neutral on May 31.

The average rating for the JILL equity is 3 and is currently gathering a bullish momentum. Of 1 analysts tracking J.Jill, Inc. polled by Reuters, 1 rated JILL as a hold. The remaining 0 analysts were split evenly. However, the split wasn’t equal as a majority (0) rated it as a buy or strong buy. 0 analyst advised investors against buying the stock or to sell if they own any of the stock.

Zacks Consensus Estimate forecasts that the current-quarter revenues for J.Jill, Inc. (NYSE:JILL) will decrease by about -99.88%, which will see them reach $110 million. The company’s full-year revenues are, however, expected to diminish by about -28.69%, down from $691 million to $493 million. JILL’s expected adjusted earnings should surge almost 640% to end up at -$0.37 per share, while for the fiscal year, analysts project the company’s earnings to drop by about -1983.33% to record -$1.13/share.