The stock of Baozun Inc. (NASDAQ:BZUN) is now priced at $43.5 and the shares are 2.06 points up or 4.97% higher compared to its previous closing price of $41.44. The stock had 1.246 million contracts set over the past session. BZUN shares’ daily volume is compared to its average trading volume at 1.193 million shares. However, it has a float of 58.03 million and although its performance was 0.65% over the week, it’s one to watch. Analysts have given the BZUN stock a yearly average price target of $44.69 per share. It means the stock’s upside potential is 2.74% with the BZUN share price recently placing at $41.44 to $43.63. However, some brokerage firms have priced the stock below the average, including one that has called $¥241.98.

The shorts are running away from the Baozun Inc. stock, with the latest data on short interest released on August 14, 2020, showing that short interest numbers in the BZUN shares have declined. Short interest in the stock represents just 15.11% of its float, but the volume has dropped by -629709. The volume of shorted shares dropped to 8.77 million from 9.4 million shares over the last two weeks. The average intraday trading volume has been 462615 shares, which means that days to cover moved to roughly 18.957208.

In the last trading session, Baozun Inc. (NASDAQ:BZUN) raised by $0.28 over the week and gained $0.48 on its 20-day. The stock’s high in the recent session is lower when compared to its 52-week high of $50.33. The stock recorded its established 52-week high on 09/19/19.

Since 03/17/20, the stock has traded to a low of $22.19 at 96.03%, an encouraging piece of data likely to interest most investors out to exploit the stock’s recent surge. The stock has a beta allocation of 1.82. Being above 1 means that the stock’s volatility is higher than the market and traders are keenly watching it.

Looking at current readings, Baozun Inc.’s two-week RSI is 54.99. This suggests that the stock is neutral at the moment and that BZUN shares’ price movement remains stable. The stochastic readings are equally revealing at 62.21% meaning the BZUN share price is currently in neutral territory.

The technical chart shows that the BZUN stock will likely settle at between $44.27 and $45.05 per share. However, if the stock dips below $42.08, then its market would become much weaker. Any downside could see the stock price sliding to levels as low as $40.67.

Currently, the stock is trading in the green of MACD, with a reading of 0.36. Investors always pay attention to any move above or below the zero-line, mainly because the indicator points to the position of the stock’s short-term average relative to its long-term measure. A MACD -a reading above the zero line means that the short-term is above the long-term average. This scenario implies that there is an upward momentum. The opposite is true when the MACD falls below the zero-line.

Analysts at Credit Suisse raised their recommendation for BZUN from Neutral to Outperform in June 03 review while maintain their target price of $36. BofA/Merrill analysts downgraded their recommendation of the stock from Buy to Neutral in a flash note released to investors on March 31. Credit Suisse seeing the stock struggling downgraded it from Outperform to Neutral on November 22.

The average rating for the BZUN equity is 1.86 and is currently gathering a bullish momentum. Of 13 analysts tracking Baozun Inc. polled by Reuters, 2 rated BZUN as a hold. The remaining 11 analysts were split evenly. However, the split wasn’t equal as a majority (11) rated it as a buy or strong buy. 0 analyst advised investors against buying the stock or to sell if they own any of the stock.

Elsewhere, the BZUN stock price is 23.29X ahead of its 12-month Consensus earnings per share estimates. The stocks P/S ratio currently stands at 71.6 above the group’s average of 71.3. Baozun Inc. has its P/E ratio at 6.9, which means that the stock is currently trading at a discount relative to the 15.2 industry average.

Zacks Consensus Estimate forecasts that the current-quarter revenues for Baozun Inc. (NASDAQ:BZUN) will decrease by about -99.91%, which will see them reach $262 million. The company’s full-year revenues are, however, expected to increase by about 25%, up from $1040 million to $1300 million. BZUN’s expected adjusted earnings should surge almost 35.71% to end up at $0.19 per share, while for the fiscal year, analysts project the company’s earnings to grow by about 56.47% to record $1.33/share.