Muscle Maker, Inc. (GRIL) recently announced signing a deal to open two more ghost kitchens in Philadelphia, PA. The company is the owner of subsidiaries like Muscle Maker Grill, MMG Burger Bar and Healthy Joe’s. Operating with a fast casual restaurant concept, Muscle Maker serves “healthier for you” meals to customers in the United States.
After the current deal, company will now be operating with seven ghost kitchen facilities in two cities across the country. The company is in plans of starting constructing both locations immediately. The company is expecting opening of both facilities in early October.
The Philadelphia facilities will be listing menus from both Muscle Maker Grill and Healthy Joe’s. Company is already working in Chicago with similar strategy. Guests can place orders from either of the two brands through third party delivery services.
Third part delivery will be an easy and contactless option for them to order meals. UberEats, GrubHub, ChowNow, Caviar and Postmates are the available option of ordering platform.
With the increase in demand because of social distancing, many food businesses are considering ghost kitchen as better options. This could not only expand quickly but will also be a faster option to meet the client needs.
Muscle Maker is eyeing expanding its brand into new metropolitan areas to grow rapidly. The two new facilities in Philadelphia are also the part of that expanding strategy. The delivery-only ghost kitchen is an attractive way of achieving accelerated growth for restaurants chains. It also comes with an ease of doing business by providing comparatively lower setting up costs, less expenses and reduced wastage.
The newly acquired locations of University City and East Poplar are situated in neighborhoods of Philadelphia. The locations are closer to many businesses and universities including Drexel University, the Wharton School, Temple University and University of Pennsylvania.